Leading innovation

Shields, Kerri (author.). eCampusOntario (Firm), (publisher.). Open Textbook Library, (distributor.). BCcampus, (distributor.).

Summary: "Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain a competitive advantage and bring value to business stakeholders. This book introduces business innovation, from incremental innovation such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation such as one that has a significant impact on a market. The content examines how leaders foster a culture of innovation, how companies turn creativity into innovation, and how innovation transforms not only organizations but economies as well"--BC Campus website.

Record details

Physical Description: 1 online resource (171 pages) : colour illustrations
remote
Publisher: Toronto, ON : eCampusOntario, 2022.
Distributor: Minneapolis, MN : Open Textbook Library
Copyright: ©2022

Content descriptions

Formatted Contents Note:	Introduction -- Chapter 1: Business Innovation Foundation -- Chapter 2: Thinking Creatively -- Chapter 3: Service Innovation -- Chapter 4: Process Innovation -- Chapter 5: Sustainable Innovation -- Chapter 6: Growth Strategy - Chapter 7: Design Thinking -- Chapter 8: Product Innovation -- Chapter 9: Innovation Risks -- Chapter 10: Leading Innovation.
Information Relating to Copyright Status:	This work is licensed under the Creative Commons Attribution NonCommercial ShareAlike CC-BY-NC-SA.
Source of Description Note:	This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license. Description based on online resource; title from pdf title page (viewed on November 6, 2023).